Project Title

Lightbulb Learning

SPEC: EdTech Platform for K–12 Literacy

Label:
🔹 SPEC PROJECT

Background:
The client is an EdTech company serving K–12 educators with a tool designed to support educators increase student engagement and reading achievement.

The Challenge:
The existing messaging focused heavily on features, making it difficult for teachers to quickly understand how the tool fit into their daily classroom reality.

The Solution:
I rewrote the copy to lead with classroom benefits, simplified language, and educator-centric scenarios—helping teachers immediately see themselves using the product.

Key Focus Areas:

• Benefit-driven headlines

• Teacher-friendly language

• Clear use cases

• Trust-building tone